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Global Container Demand Weakens Beyond Trade War

2019-11-15

The global container demand slowdown is no longer just about the US-China trade war. New data suggest a broader and deeper weakness across the global shipping market.


Unstable Growth Patterns Define 2019

According to Sea-Intelligence, global container volumes fell by 0.4% in September. However, this modest contraction signals a persistent pattern of volatility.
Alan Murphy, CEO of Sea-Intelligence, observed that 2019 was defined by weak demand followed by short growth spikes, then even sharper declines. This inconsistent recovery shows how fragile container shipping demand remains despite political optimism.


Minimal Growth Raises Industry Concerns

Data from Container Trade Statistics show global demand increased by just 1% in the first nine months of 2019. While positive, the number exposes a fragile container shipping market struggling to gain stability.
Historically, container volumes grew faster than GDP. But since the financial crisis, this multiplier effect has weakened due to the completion of containerization and the limits of global outsourcing.


Falling Multiplier Signals Deeper Trade Shift

The IMF projected global GDP growth at 3% in 2019. Yet, container trade grew only 1%, reflecting a multiplier of 0.3.
This figure shows a structural shift in global trade. Shipping growth now merely parallels economic expansion, rather than exceeding it as before.


Trade War Impact Only Tells Part of the Story

Although many attribute the container demand slowdown to the US-China trade dispute, data prove otherwise.
When North American growth is excluded, global trade still expands by only 0.9%. This means the weakness is inherent, not just politically driven. The global shipping market faces fundamental shifts in consumption and production.


Regional Trade Patterns Reveal Widespread Weakness

Across Europe, import volumes declined 0.5% in September after early strength in 2019.
North America experienced a similar drop. While quarterly volumes stayed positive, both imports and exports fell compared to September 2018.
Murphy emphasized that this fall is not due to a high base year. The 2018 surge in Transpacific cargo came later, meaning the 2019 contraction reflects an independent slowdown.


Asia’s Exports Stagnate Amid Soft Global Demand

Meanwhile, Asian exports remained stagnant, adding pressure to global supply chains. The lack of export growth from Asia, a traditional trade powerhouse, demonstrates how widespread the slowdown has become.
Weak consumer spending and manufacturing adjustments are reshaping shipping patterns across the region.


Limited Fleet Expansion Brings Temporary Relief

Despite weak demand, carriers show restraint in adding new capacity.
“The collective orderbook for new ships is historically low,” said Murphy. “This restraint may help balance the market over time.”
However, ongoing demand weakness still pressures operators, leading to increased blank sailings to stabilize freight rates.


Industry Faces a New Era of Slow Growth

Record levels of blank sailings are now common as carriers manage excess capacity.
These adjustments may continue if weak container demand persists. Such tactics reveal an industry adapting to sustained low growth, not temporary disruption.


Conclusion: Structural Weakness Beyond Politics

The container demand slowdown reflects more than a political dispute. It exposes fundamental changes in global consumption, logistics efficiency, and trade diversification.
The global shipping market must adapt through smarter capacity management, technological innovation, and flexible logistics strategies to stay competitive.